Content Marketing

Good content marketing should provide added value directly to your readers in the form of relevant and valuable information on a consistent basis in order to grow your clearly defined client base, keep your audience engaged and ultimately help them solve their pressing problems. 

Value added content like articles, stories and information remind your audience of your brand, but also give them something they need. We often work in the real estate, relocation and travel industries. Ultimately a real estate agent serves buyers and sellers of property, but the most important part of their business is building relationships.

By creating and making available genuine and relevant content, you are providing ways in which your current and prospective clients can feel connected to your brand while engaging with valuable information. 

Content marketing in real estate extends across a variety of platforms including social media, email campaigns and blog posts. Real estate agents don’t just post their listings and sales. 

We write content like: The top 5 renovations that will make your house ready to sell; Foodie showcase featuring brand new local restaurants; Top private schools in our area; How to move your pets internationally.  

Content marketing offers your audience tips, hacks, genuine advice and guidance based on what you know and what you are familiar with. It directs your passion for helping others and creates meaningful interactions and long term loyalty.

Copywriting

You need good copywriting when you want to attract attention, tell your story in a captivating way, and reach your prospective clients’ deepest desires in order to create sales. Website copywriting is intentional and serves to reach prospective clients on a deep emotional and psychological level. It brings them to the buy stage and can build raving fans.

Copy sells. A perfect time for good copywriting is when you are about to drop a new product or have a big event. You want to tell a story, incite passion, and offer solutions that will drive your reader to become a customer. Your products and services are amazing and life changing, so why would you settle for anything less than the best and most persuasive copy to convert?

Imagine a breathwork teacher offering a five day retreat in a destination setting. With an already existing website and email database, she is ready for the copy that will sell her program. 

We begin with a landing page that tells a relatable story: Stressed out and feeling anxious? See how breathwork can radically shift your emotional and physical state. We offer unwavering support for this teacher with testimonials. We expound on the benefits of breathwork in a concentrated setting. We convince the client this is the solution, and we offer an unbeatable value.

Copy is convincing, specific and tugs at the heartstrings. It offers passion, evidence and solutions. It drives conversion.